Recruiting: A How-To Guide

Beginning band students are the lifeblood of every music program. Effective recruiting, as much as anything a band director can do, determines the future success of the band program. 


Expecting students to sign up for band by themselves or relying on an announcement or a note to parents simply doesn’t work — it’s a proven formula for a dwindling band program.  Students don’t know enough about band to decide whether they want to join.  They have to be shown the band, told about its activities and benefits, and convinced they could be successful members.  Then parents have to be convinced band is a good activity for their child.  All of this takes a plan and determined execution.

The Amro Band Recruiting Program is a comprehensive plan developed and fine-tuned by some of the area's most successful band directors.  

You get only one chance per year to recruit new band members.  For the next six to seven years your band lives with your results. 

All the steps and materials for success are laid out here for you and your Amro representative can help.

Here are the 4 steps (along with all the materials you'll need):


1. Show Them The Band - Introduction to Band Recruiting Materials

A band performance for potential beginners, showing the band in action — playing entertaining music, showing off the instruments, and having fun. 

2. Convince Them They Can Play - Musical Aptitude Survey and Answers

Let them hold and try the instruments. Give them a music aptitude test to prove they have talent.

3. Invite Them To Join - Invitations to join the band and demonstrating instruments 

Choose your beginners, issue official invitations, and congratulate them on "making the band." 

4. Enlist Parent Support - Letters and phone scripts

Meet or communicate with the parents, answer their questions, and encourage their support for the child joining band. 

Use this Recruiting & Retention Timeline to plan your recruiting.