Nick Averwater checks in with Lisa Steele-MacDonald, Director of Vertical Marketing for Yamaha. Lisa will have the latest information about Esser Funds, and what is still available to music programs, and she'll also share some other resources available to band directors from Yamaha. You can find out more about Yamaha's offerings to band directors at www.yamahaeducatorsuite.com.
Lisa is the Director of Vertical Marketing for Yamaha Corporation of America – a new role and department she originated for the company, focused on serving the needs of key customer groups, especially music educators. She was previously the director of marketing for the company’s Band and Orchestral division where she was responsible for promotion and brand management, ensuring that the product lines, education units and sales channels communicated cohesively across all channels, with a particular emphasis on further development of content, digital and social media initiatives.
Lisa was a 2020 Smart Women in Music (SWIM) leadership summit selection and serves the organization on its marketing communications committee. She is also a mentor in the National Association of Music Merchants Young Professionals (NAMM YP) mentorship program. She is a frequent speaker to the National Association of School Music Dealers (NASMD) and the Association of Independent Music Merchants (AIMM) on marketing best practices. She was recently named as the newest member of the Board of Directors for The Midwest Clinic.
Lisa is an 18-year marketing veteran, specializing in marketing to passion-based constituencies with a strong emphasis in community building and digital marketing.
Lisa has been featured on other podcasts in the music education and music products industry including the first season of the “SWIM Masters” podcast, which you can listen to here.
Photo and bio credits: Smart Women in Music.
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